I’m not going to lie. I love stumbling across a good discount. Why not? If I can save a buck or two, I’m happy. But abuse my inbox (and my attention) with one too many discount emails and it’s a permanent ban; off to the Spam folder you go. In this post, I examine one […]
Category: Blog
A Website Copywriting Service You Didn’t Know You Needed … Until Now.
Some problems we encounter have straightforward solutions. If your pipes are leaking, you call a plumber. If your computer is playing up at work, you call the IT guys. If your car won’t start, you call roadside assistance. But, when it comes to website copy, it’s not as black and white. Sometimes you can find […]
The Turkish Barber Incident.
A cautionary tale in upselling from a barber who spoke very little English. I made it. Twenty one-hours and fifty minutes later I landed in Istanbul’s Ataturk airport after leaving Melbourne the day before … or was it the day before that? Twenty-one hours of flying leave you bleary-eyed, somewhat delirious, thirsty-hungry and in urgent […]
Will $2.2 Million Get You Into The Gym?
A short guide on what it takes to write fitness ads that generate leads and sign ups for your gym or studio – courtesy of a copywriter.
How To Speak Your Customers’ Language — Courtesy Of A Copywriter.
A simple guide on how to sync your marketing message with the ongoing conversation in your customers’ heads. In short, how to speak your customers’ language.
Oh, You Want To Sell Products? Stop Whatever You’re Doing And Read This.
Everything you’ve been told about why people buy things is a lie. Bit dramatic? OK, hear me out. You’re about to discover the real reason why people by and the real reason how people justify their purchase decision.
Zig When Everybody Else Zags: Bring Your Asana Down To Earth With This Yoga Block.
This is apropos nothing, but you might like it, so hang in there. I was forced into home isolation this week. While I don’t have the ‘spicy cough’ that has plagued our lives for the past two years, my immune system fell victim to the ‘super cold’ that’s lurking in the air. So what does […]
Why This Hot Cross Bun Is Worth 600 Words.
Easter is almost upon us. So we know what that means: Coles and Woolworths bombarding us with everything Easter until we surrender at the checkout. Believe it or not, it’s not all that bad. For instance, every time I stroll through my local Woolies, there are Easter eggs, chocolate bunnies and hot cross buns as […]
Throw Hands, Write Words And Keep Coming Back For More.
Sports has given me many things over the years. It’s kept me fit, taught me skills, made new friends and it’s kept me out of trouble. Sure, I’ll never be a pro athlete earning tens of millions of dollars with my face plastered across billboards, but, for the most part, I’ve loved my journey playing […]
Part 1: How To Write TOFU Facebook Ads That Convert (With Examples).
Looking to write Facebook ads that convert? Here’s a short guide on how to write TOFU Facebook ads that convert. You’ll discover exactly what your top of funnel ads need to generate sales, leads and clients.
