It’s 2007. Steve Job unveils his newest technological marvel, the iPhone. Tumblr—the microblogging website—goes live. And the Aussie’s win the Cricket World Cup. What a year. Yet all of that pales in comparison to a particular day in October of that year. One afternoon, a friend of mine invited me to a one-hour boxing class. […]
Looking to write web copy that sings? Find out the one key thing that makes web copy a breeze to write.
Do you recall the last time you saw a loaf of wholemeal bread being advertised? Maybe that’s too specific. How about… Do you recall a time when you saw a bakery being advertised? Maybe, just maybe, you’ve caught a glimpse of a 30-second TV commercial advertising a certain bakery chain? Yet, it’s rare to see […]
Think about this next part for a minute. You bought a website template — using a discount code. The stock photos? You skimmed those from Google Images for free, of course. And the website content, I imagine you copied a competitor’s headline but chopped and changed a few words around. But you didn’t stop there. […]
If you read my blog on Sales, Not Excuses, you’d have come across David Ogilvy. While he wasn’t the first man to sell products via print ads in the 1950s, he was the first man to usher in a new era of advertising. And like any good dad, Ogilvy had boatloads of wisdom to share […]
Have you heard of Daniel Dumile? Unless you’re a rap addict, not many people have. After all, he goes by the stage name MF Doom. ‘Doom’, for short, isn’t just another musician. He’s a legend in the rap game. His wordplay is genius. His rhymes are poetic. His style is inimitable. Before his death in […]
I need to get something off my chest. Copywriting is not an art form. It’s not designed to entertain. It’s not written to win awards. It’s a business tool. It serves one purpose: sales. Like any tool, the sharper it is, the more precise its impact. In its sharpest form—direct response advertising—you can build a […]
There’s something I need to get off my chest. I didn’t study copywriting at university. I didn’t see Don Draper and wish I lived his Mad Men-esque life. And I didn’t intern for some hotshot agency. I stumbled into this weird and wonderful world of advertising like a drunk fool trying to hail a taxi […]