Lead magnets (e.g. a free eBook) do more than attract email addresses to a sign-up form. They inform readers and help position you as an industry expert. But this is where many websites go wrong.
Category: Direct Response Copywriting
“Four-point-three, Anthony!” my P.E. teacher yelled. I stumbled off the basketball court, fighting hard to catch my breath. I was running the Beep Test. If you’ve never heard of the Beep Test, I’ll get you up to speed now. The Beep Test is where people run back and forth between two points, twenty metres apart. […]
Consider this for a moment. People visiting your website for the first time are total strangers. They don’t know who you are. They don’t know what you do. To win over hearts, minds and wallets, build trust first.
Looking to hire a copywriter for your website or landing page? Here’s a cautionary tale of why it pays to invest. And a shameless plus. Apologies in advance. You can have the greatest product in the world. And top-shelf customer service. Or even offer same-day delivery. But if you can’t write a good ad to […]