Category: Direct Response Copywriting

The Fitness Test That Led Me To Sequential Mailing Gold.

The Fitness Test That Led Me To Sequential Mailing Gold. Direct response copywriting sequential mailing by Mylk Copy

“Four-point-three, Anthony!” my P.E. teacher yelled. I stumbled off the basketball court, fighting hard to catch my breath. I was running the Beep Test. If you’ve never heard of the Beep Test, I’ll get you up to speed now.  The Beep Test is where people run back and forth between two points, twenty metres apart. […]

Seven Time-tested Copywriting Tactics To Build Trust With Customers Online.

Seven Time-tested Copywriting Tactics To Build Trust With Customers Online. Build trust with your website copy_Mylk Copywriting melbourne

Consider this for a moment. People visiting your website for the first time are total strangers. They don’t know who you are. They don’t know what you do. To win over hearts, minds and wallets, build trust first.

Here’s Why It Makes Sense To Hire A Copywriter To Get The Job Done.

Here’s Why It Makes Sense To Hire A Copywriter To Get The Job Done. Hire a copywriter_mylk copywriting Melbourne

Looking to hire a copywriter for your website or landing page? Here’s a cautionary tale of why it pays to invest. And a shameless plus. Apologies in advance. You can have the greatest product in the world. And top-shelf customer service. Or even offer same-day delivery. But if you can’t write a good ad to […]