You’re on the home stretch now. In Part 1, we examined how to write TOFU (top of the funnel) ads that convert. Following, in Part 2, we delved into MOFU (middle of the funnel) and the specific type of copy these ads need. Now, in this third and final part of this series, you’ll discover […]
Category: Small Business Advertising
Part 2: How To Write MOFU Facebook Ads That Convert (With Examples).
In Part 1: How To Write TOFU Facebook Ads That Convert, I covered everything you must know to write top of the funnel Facebook ads. While I originally wrote that post for my good pal Paul, anyone can apply the tips to their ad funnel. In this article, I’m going to show you how to […]
Part 1: How To Write TOFU Facebook Ads That Convert (With Examples).
Looking to write Facebook ads that convert? Here’s a short guide on how to write TOFU Facebook ads that convert. You’ll discover exactly what your top of funnel ads need to generate sales, leads and clients.
How To Outsmart Your Competition When You’re Being Outspent Twenty-To-One.
It’s 2007. Steve Job unveils his newest technological marvel, the iPhone. Tumblr—the microblogging website—goes live. And the Aussie’s win the Cricket World Cup. What a year. Yet all of that pales in comparison to a particular day in October of that year. One afternoon, a friend of mine invited me to a one-hour boxing class. […]
The One (Brilliant) Thing To Write Web Copy That Sing.
Looking to write web copy that sings? Find out the one key thing that makes web copy a breeze to write.
Zig When Everybody Else Zags: How To Advertise A Bakery.
Do you recall the last time you saw a loaf of wholemeal bread being advertised? Maybe that’s too specific. How about… Do you recall a time when you saw a bakery being advertised? Maybe, just maybe, you’ve caught a glimpse of a 30-second TV commercial advertising a certain bakery chain? Yet, it’s rare to see […]
If You Cheap Out On Your Website, Why Squander Money On A Copywriter?
Think about this next part for a minute. You bought a website template — using a discount code. The stock photos? You skimmed those from Google Images for free, of course. And the website content, I imagine you copied a competitor’s headline but chopped and changed a few words around. But you didn’t stop there. […]
Website Headlines: Why It Pays To Invest.
If you read my blog on Sales, Not Excuses, you’d have come across David Ogilvy. While he wasn’t the first man to sell products via print ads in the 1950s, he was the first man to usher in a new era of advertising. And like any good dad, Ogilvy had boatloads of wisdom to share […]
Sales, Not Excuses.
There’s something I need to get off my chest. I didn’t study copywriting at university. I didn’t see Don Draper and wish I lived his Mad Men-esque life. And I didn’t intern for some hotshot agency. I stumbled into this weird and wonderful world of advertising like a drunk fool trying to hail a taxi […]