Category: Small Business Advertising

Part 3: How To Write BOFU Facebook Ads That Convert (With Examples).

Part 3: How To Write BOFU Facebook Ads That Convert (With Examples). How to write Facebook BOFU ad copy feature image mylk copy

You’re on the home stretch now. In Part 1, we examined how to write TOFU (top of the funnel) ads that convert. Following, in Part 2, we delved into MOFU (middle of the funnel) and the specific type of copy these ads need. Now, in this third and final part of this series, you’ll discover […]

Part 2: How To Write MOFU Facebook Ads That Convert (With Examples).

Part 2: How To Write MOFU Facebook Ads That Convert (With Examples). How to write MOFU Facebooks Ads Mylk Copy

In Part 1: How To Write TOFU Facebook Ads That Convert, I covered everything you must know to write top of the funnel Facebook ads. While I originally wrote that post for my good pal Paul, anyone can apply the tips to their ad funnel. In this article, I’m going to show you how to […]

Part 1: How To Write TOFU Facebook Ads That Convert (With Examples).

Part 1: How To Write TOFU Facebook Ads That Convert (With Examples). How To Write TOFU Facebook Ads Mylk Copy

Looking to write Facebook ads that convert? Here’s a short guide on how to write TOFU Facebook ads that convert. You’ll discover exactly what your top of funnel ads need to generate sales, leads and clients.

How To Outsmart Your Competition When You’re Being Outspent Twenty-To-One.

How To Outsmart Your Competition When You’re Being Outspent Twenty-To-One. Mylk Copy How To Advertise A T-shirt

It’s 2007. Steve Job unveils his newest technological marvel, the iPhone. Tumblr—the microblogging website—goes live. And the Aussie’s win the Cricket World Cup. What a year. Yet all of that pales in comparison to a particular day in October of that year. One afternoon, a friend of mine invited me to a one-hour boxing class. […]

Zig When Everybody Else Zags: How To Advertise A Bakery.

Zig When Everybody Else Zags: How To Advertise A Bakery. Zig When Everybody Else Zags: How To Advertise A Bakery.

Do you recall the last time you saw a loaf of wholemeal bread being advertised? Maybe that’s too specific. How about… Do you recall a time when you saw a bakery being advertised? Maybe, just maybe, you’ve caught a glimpse of a 30-second TV commercial advertising a certain bakery chain? Yet, it’s rare to see […]

If You Cheap Out On Your Website, Why Squander Money On A Copywriter?

If You Cheap Out On Your Website, Why Squander Money On A Copywriter? Hire a website copywriter mylk copy melbourne

Think about this next part for a minute. You bought a website template — using a discount code. The stock photos? You skimmed those from Google Images for free, of course. And the website content, I imagine you copied a competitor’s headline but chopped and changed a few words around. But you didn’t stop there. […]

Website Headlines: Why It Pays To Invest.

Website Headlines: Why It Pays To Invest. Mylk Copy Copywriting Melbourne Blog Website Headlines

If you read my blog on Sales, Not Excuses, you’d have come across David Ogilvy. While he wasn’t the first man to sell products via print ads in the 1950s, he was the first man to usher in a new era of advertising. And like any good dad, Ogilvy had boatloads of wisdom to share […]