I’m not going to lie. I love stumbling across a good discount. Why not? If I can save a buck or two, I’m happy. But abuse my inbox (and my attention) with one too many discount emails and it’s a permanent ban; off to the Spam folder you go. In this post, I examine one […]
Category: Small Business Advertising
A Website Copywriting Service You Didn’t Know You Needed … Until Now.
Some problems we encounter have straightforward solutions. If your pipes are leaking, you call a plumber. If your computer is playing up at work, you call the IT guys. If your car won’t start, you call roadside assistance. But, when it comes to website copy, it’s not as black and white. Sometimes you can find […]
The Turkish Barber Incident.
A cautionary tale in upselling from a barber who spoke very little English. I made it. Twenty one-hours and fifty minutes later I landed in Istanbul’s Ataturk airport after leaving Melbourne the day before … or was it the day before that? Twenty-one hours of flying leave you bleary-eyed, somewhat delirious, thirsty-hungry and in urgent […]
Do You Ask For Marriage On The First Date?
Lead magnets (e.g. a free eBook) do more than attract email addresses to a sign-up form. They inform readers and help position you as an industry expert. But this is where many websites go wrong.
Will $2.2 Million Get You Into The Gym?
A short guide on what it takes to write fitness ads that generate leads and sign ups for your gym or studio – courtesy of a copywriter.
How To Speak Your Customers’ Language — Courtesy Of A Copywriter.
A simple guide on how to sync your marketing message with the ongoing conversation in your customers’ heads. In short, how to speak your customers’ language.
Have You Thought About This For Your Website?
Someone once said, “The devil makes work for idle hands.” They were right. Last weekend I caught up with a mate of mine. Like me, he’s a ‘creative’. We shared a similar journey when we first started: both of us were starved of clients in our early days. Or in his case, musicians who need […]
Oh, You Want To Sell Products? Stop Whatever You’re Doing And Read This.
Everything you’ve been told about why people buy things is a lie. Bit dramatic? OK, hear me out. You’re about to discover the real reason why people by and the real reason how people justify their purchase decision.
Zig When Everybody Else Zags: Bring Your Asana Down To Earth With This Yoga Block.
This is apropos nothing, but you might like it, so hang in there. I was forced into home isolation this week. While I don’t have the ‘spicy cough’ that has plagued our lives for the past two years, my immune system fell victim to the ‘super cold’ that’s lurking in the air. So what does […]
Why This Hot Cross Bun Is Worth 600 Words.
Easter is almost upon us. So we know what that means: Coles and Woolworths bombarding us with everything Easter until we surrender at the checkout. Believe it or not, it’s not all that bad. For instance, every time I stroll through my local Woolies, there are Easter eggs, chocolate bunnies and hot cross buns as […]
