Category: Small Business Advertising

How To Say You’re On Sale Without Saying You’re On Sale.

How To Say You’re On Sale Without Saying You’re On Sale. Crunch Fitness Gym Sale Advert 4 - Mylk Copy Copywriting

I’m not going to lie. I love stumbling across a good discount. Why not? If I can save a buck or two, I’m happy. But abuse my inbox (and my attention) with one too many discount emails and it’s a permanent ban; off to the Spam folder you go. In this post, I examine one […]

A Website Copywriting Service You Didn’t Know You Needed … Until Now.

A Website Copywriting Service You Didn’t Know You Needed … Until Now. Mylk Copy website copywriting service blog post 2022

Some problems we encounter have straightforward solutions. If your pipes are leaking, you call a plumber. If your computer is playing up at work, you call the IT guys. If your car won’t start, you call roadside assistance. But, when it comes to website copy, it’s not as black and white. Sometimes you can find […]

The Turkish Barber Incident.

The Turkish Barber Incident. How to do upselling Mylk Copy Melbourne

A cautionary tale in upselling from a barber who spoke very little English. I made it. Twenty one-hours and fifty minutes later I landed in Istanbul’s Ataturk airport after leaving Melbourne the day before … or was it the day before that? Twenty-one hours of flying leave you bleary-eyed, somewhat delirious, thirsty-hungry and in urgent […]

Have You Thought About This For Your Website?

Have You Thought About This For Your Website?

Someone once said, “The devil makes work for idle hands.” They were right. Last weekend I caught up with a mate of mine. Like me, he’s a ‘creative’. We shared a similar journey when we first started: both of us were starved of clients in our early days. Or in his case, musicians who need […]

Oh, You Want To Sell Products? Stop Whatever You’re Doing And Read This.

Oh, You Want To Sell Products? Stop Whatever You’re Doing And Read This. Forget everything you know about selling Mylk Copy Blog

Everything you’ve been told about why people buy things is a lie. Bit dramatic? OK, hear me out. You’re about to discover the real reason why people by and the real reason how people justify their purchase decision.

Zig When Everybody Else Zags: Bring Your Asana Down To Earth With This Yoga Block.

Zig When Everybody Else Zags: Bring Your Asana Down To Earth With This Yoga Block. How-to-advertise-a-yoga-block-yoga-studio-Mylk-Copy

This is apropos nothing, but you might like it, so hang in there. I was forced into home isolation this week. While I don’t have the ‘spicy cough’ that has plagued our lives for the past two years, my immune system fell victim to the ‘super cold’ that’s lurking in the air. So what does […]

Why This Hot Cross Bun Is Worth 600 Words.

Why This Hot Cross Bun Is Worth 600 Words. David Abbott Sainsbury's Hot Cross Bun Advert Mylk Copy

Easter is almost upon us. So we know what that means: Coles and Woolworths bombarding us with everything Easter until we surrender at the checkout. Believe it or not, it’s not all that bad. For instance, every time I stroll through my local Woolies, there are Easter eggs, chocolate bunnies and hot cross buns as […]

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