“Four-point-three, Anthony!” my P.E. teacher yelled. I stumbled off the basketball court, fighting hard to catch my breath. I was running the Beep Test. If you’ve never heard of the Beep Test, I’ll get you up to speed now. The Beep Test is where people run back and forth between two points, twenty metres apart. […]
Category: Small Business Advertising
All real estate agencies have one thing in common: they run on a stream of new property leads. In an effort to capture more leads, digital and social media have driven a dagger into the heart of ‘classic’, time-tested marketing tools. For instance, real estate postcards. Here’, you’ll discover everything you need to know to craft real estate mailers that sell.
Consider this for a moment. People visiting your website for the first time are total strangers. They don’t know who you are. They don’t know what you do. To win over hearts, minds and wallets, build trust first.
Looking to hire a copywriter for your website or landing page? Here’s a cautionary tale of why it pays to invest. And a shameless plus. Apologies in advance. You can have the greatest product in the world. And top-shelf customer service. Or even offer same-day delivery. But if you can’t write a good ad to […]
You’re on the home stretch now. In Part 1, we examined how to write TOFU (top of the funnel) ads that convert. Following, in Part 2, we delved into MOFU (middle of the funnel) and the specific type of copy these ads need. Now, in this third and final part of this series, you’ll discover […]
In Part 1: How To Write TOFU Facebook Ads That Convert, I covered everything you must know to write top of the funnel Facebook ads. While I originally wrote that post for my good pal Paul, anyone can apply the tips to their ad funnel. In this article, I’m going to show you how to […]
Looking to write Facebook ads that convert? Here’s a short guide on how to write TOFU Facebook ads that convert. You’ll discover exactly what your top of funnel ads need to generate sales, leads and clients.
It’s 2007. Steve Job unveils his newest technological marvel, the iPhone. Tumblr—the microblogging website—goes live. And the Aussie’s win the Cricket World Cup. What a year. Yet all of that pales in comparison to a particular day in October of that year. One afternoon, a friend of mine invited me to a one-hour boxing class. […]
Looking to write web copy that sings? Find out the one key thing that makes web copy a breeze to write.
Do you recall the last time you saw a loaf of wholemeal bread being advertised? Maybe that’s too specific. How about… Do you recall a time when you saw a bakery being advertised? Maybe, just maybe, you’ve caught a glimpse of a 30-second TV commercial advertising a certain bakery chain? Yet, it’s rare to see […]