Category: Small Business Advertising

The Fitness Test That Led Me To Sequential Mailing Gold.

The Fitness Test That Led Me To Sequential Mailing Gold. Direct response copywriting sequential mailing by Mylk Copy

“Four-point-three, Anthony!” my P.E. teacher yelled. I stumbled off the basketball court, fighting hard to catch my breath. I was running the Beep Test. If you’ve never heard of the Beep Test, I’ll get you up to speed now.  The Beep Test is where people run back and forth between two points, twenty metres apart. […]

How To Create Real Estate Postcards That Generate Leads.

How To Create Real Estate Postcards That Generate Leads. How to create real estate postcards that sell mylk copy melbourne

All real estate agencies have one thing in common: they run on a stream of new property leads. In an effort to capture more leads, digital and social media have driven a dagger into the heart of ‘classic’, time-tested marketing tools. For instance, real estate postcards. Here’, you’ll discover everything you need to know to craft real estate mailers that sell.

Seven Time-tested Copywriting Tactics To Build Trust With Customers Online.

Seven Time-tested Copywriting Tactics To Build Trust With Customers Online. Build trust with your website copy_Mylk Copywriting melbourne

Consider this for a moment. People visiting your website for the first time are total strangers. They don’t know who you are. They don’t know what you do. To win over hearts, minds and wallets, build trust first.

Here’s Why It Makes Sense To Hire A Copywriter To Get The Job Done.

Here’s Why It Makes Sense To Hire A Copywriter To Get The Job Done. Hire a copywriter_mylk copywriting Melbourne

Looking to hire a copywriter for your website or landing page? Here’s a cautionary tale of why it pays to invest. And a shameless plus. Apologies in advance. You can have the greatest product in the world. And top-shelf customer service. Or even offer same-day delivery. But if you can’t write a good ad to […]

Part 3: How To Write BOFU Facebook Ads That Convert (With Examples).

Part 3: How To Write BOFU Facebook Ads That Convert (With Examples). How to write Facebook BOFU ad copy feature image mylk copy

You’re on the home stretch now. In Part 1, we examined how to write TOFU (top of the funnel) ads that convert. Following, in Part 2, we delved into MOFU (middle of the funnel) and the specific type of copy these ads need. Now, in this third and final part of this series, you’ll discover […]

Part 2: How To Write MOFU Facebook Ads That Convert (With Examples).

Part 2: How To Write MOFU Facebook Ads That Convert (With Examples). How to write MOFU Facebooks Ads Mylk Copy

In Part 1: How To Write TOFU Facebook Ads That Convert, I covered everything you must know to write top of the funnel Facebook ads. While I originally wrote that post for my good pal Paul, anyone can apply the tips to their ad funnel. In this article, I’m going to show you how to […]

Part 1: How To Write TOFU Facebook Ads That Convert (With Examples).

Part 1: How To Write TOFU Facebook Ads That Convert (With Examples). How To Write TOFU Facebook Ads Mylk Copy

Looking to write Facebook ads that convert? Here’s a short guide on how to write TOFU Facebook ads that convert. You’ll discover exactly what your top of funnel ads need to generate sales, leads and clients.

How To Outsmart Your Competition When You’re Being Outspent Twenty-To-One.

How To Outsmart Your Competition When You’re Being Outspent Twenty-To-One. Mylk Copy How To Advertise A T-shirt

It’s 2007. Steve Job unveils his newest technological marvel, the iPhone. Tumblr—the microblogging website—goes live. And the Aussie’s win the Cricket World Cup. What a year. Yet all of that pales in comparison to a particular day in October of that year. One afternoon, a friend of mine invited me to a one-hour boxing class. […]

Zig When Everybody Else Zags: How To Advertise A Bakery.

Zig When Everybody Else Zags: How To Advertise A Bakery. Zig When Everybody Else Zags: How To Advertise A Bakery.

Do you recall the last time you saw a loaf of wholemeal bread being advertised? Maybe that’s too specific. How about… Do you recall a time when you saw a bakery being advertised? Maybe, just maybe, you’ve caught a glimpse of a 30-second TV commercial advertising a certain bakery chain? Yet, it’s rare to see […]

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