Think about this next part for a minute. You bought a website template — using a discount code. The stock photos? You skimmed those from Google Images for free, of course. And the website content, I imagine you copied a competitor’s headline but chopped and changed a few words around. But you didn’t stop there. […]
Category: Small Business Advertising
Website Headlines: Why It Pays To Invest.
If you read my blog on Sales, Not Excuses, you’d have come across David Ogilvy. While he wasn’t the first man to sell products via print ads in the 1950s, he was the first man to usher in a new era of advertising. And like any good dad, Ogilvy had boatloads of wisdom to share […]
Sales, Not Excuses.
There’s something I need to get off my chest. I didn’t study copywriting at university. I didn’t see Don Draper and wish I lived his Mad Men-esque life. And I didn’t intern for some hotshot agency. I stumbled into this weird and wonderful world of advertising like a drunk fool trying to hail a taxi […]
